A question we hear all too often here at B*Different HQ. Why is my page rank 6 homepage being outranked by this old page rank 3 website?
To start at the beginning too many people look at Page Rank, Domain Authority, Page Authority and even inbound link numbers as the be all and end all of their search engine optimisation (SEO) tactics. All of these are important elements but on their own they mean nothing.
Page Rank is what Google uses to determine the importance of a web page, It was developed at Stanford University by Google founders Larry Page (who it assumed to be named after) and Sergey Brin. Page Rank uses links as votes, and every unique link to a web page from another is counted as a vote in that pages favour. That should mean that a website with the most links should just rank number one organically shouldn’t it?
Well no… With the evolution of SEO over the years, there has always been black hat SEO’s looking to rank quick and fast by any means possible, Keyword Stuffing, Directory Links, Spam Comments, Link Farms, Link buying and Selling whatever it took they did it.
Google are constantly updating their ranking algorithm to make sure that they serve the user the most relevant content. Over the last two years Google Panda and Google Penguin have been hard at work making sure that these manipulative strategies won’t work, when it comes to ranking.
Google’s ranking algorithms take over 200 ranking factors into consideration and is constantly being refreshed. For all the factors we know about there are 10 others that they keep to themselves.
There is no magic trick to ranking your website at number one in Google, but fresh relevant content that adheres to the Google Webmaster guidelines is the only way in which to do it long term, so next time you get an email offering you the number one spot on google for €99 a month or 500 backlinks for €45 just press delete and save your website and yourself from the stresses of getting knocked out of Google Results.
For a brief look into some of the Ranking Factors we know Google use check out this cool info graphic from the team at Search Engine Land.
Matt Cutts, head of the Google Webspam team released this video today discussing some of the most common mistakes people make when using the disavow tool in Google webmaster tools.
Google launched the disavow tool last October. It's primary goal was to help website owners who were impacted by Google’s Penguin Update, an update which focused on paid and spammy links. Another use for the disavow tool was to combat negative SEO - to help innocent webmasters targeted with paid links by competitors.
Matts video today focus's on the main mistakes Google see:
We were very excited to wake up this morning to this email from Google. Last week after the announcement from Google on all the new features we signed up for Beta testing straight away.
The new Google Maps are very sleek; they integrate your search into the map. I am using the example of finding an Italian restaurant in Dublin, press search and all your options are now on front of you on the map, click on them and the information box is shown in the top left hand corner including reviews from fellow Google users, making the maps very user friendly and social. The option for directions is given to you in the information card, also allowing you to save home and work so you can quickly find your way to and from your destination. Another cool feature is the live traffic updates for the area you are searching.
Not Hungry? Fancy a trip to Croke Park or maybe you would love to go to the zoo? Well now you can do it without ever leaving your desk, thanks to the new Google Maps.
Well, Google is one step closer to making this a reality - by introducing it's new self-driven cars on the roads of America - developed by Stanford Professor and Vice President of Google - Sebastian Thrun. The vehicles have been licensed to legally drive on the highways of Nevada - the first of which is a Toyota Prius.
The cars themselves rely on a number of elements to ensure that they are safe - from radar sensors to a series of lasers, video cameras and also on a large database collected by real world drivers. So far, self driven cars have travelled on, amongst others, the Pacific Coast Highway and the Golden Gate Bridge.
With the prevalence, and the incredible detail being poured into Google Maps, self-driven cars were really only a matter of time. It will be quite interesting, from a safety point of view in the future to see how successful these cars are - especially in terms of the reaction time of a computer versus a human.
Search giant Google has launched a new video aiming to explain SEO principles on a basic level in under 10 minutes.
Ever wonder what happens when you send an email? Well, Google have developed an interesting animation to explain the process.
As you may know we are super excited about Google's 'Project Glass' product, at the moment it is still in production but we have found their first ever video sample from the project team.
According to a new report titled 'Our Mobile Planet: Understanding the Mobile Consumer', 43% of Irish people now have smartphones while 61% have used smartphones every day for the past 7 days.
75% of us don't leave our homes everyday without our smartphone.
For anyone who grew up before the invent of Facebook, Bing, or even MySpace, the image above will be quite familiar. Old ASCII style interface.
But this is actually a proper Google search - it's called the Google BBS Terminal - developed by Masswerk and it's an amazing and retro version of the search engine.
The home page even returns the latest news stories, accessible by pressing…yes, pressing a key - no clicks allowed!
You can check it out for yourself by visiting the Masswerk site, or else, have a look at the video below.
We all use Google Maps - it's a fantastic tool. The introduction on Streetview a few years ago was an equally impressive step forward. You could visit anywhere you wanted - at any time.
However, the latest idea now is to move in from the street inside. Go to Google Maps, type in 'White House' and then click on the Streetview person - drag them onto the White House - and go exploring!
Google Maps have partnered with The White House in order to let the world take the tour - from the comfort of their own computer screens.
The White House YouTube explains...