The app lets you browse, discover, pre-order and purchase mp3's in their new online store.
The app, which is available for free on iOS and android, combines image search and sound search technology with high quality mp3 downloads. What this means for the user, is that say you are browsing in-store, and would like to hear what a certain album/song sounds like, all you have to do is take a picture of the chosen album and the app will bring up the album details and will let you listen to a 30 second clip. Or you have the option of 'sound search', (highlight of the app for me!) which is basically Shazam built into the app, for those who are not familiar with Shazam, the sound search lets your phone listen to music (be it radio/tv/in-store) and will pull up the song/album details and give you the option of purchasing the song or full album.
The app will even match up some 'similar' music/band options for you to discover & browse from your search.
Once you buy online, the mp3's are integrated into the users own iTunes or Windows Media Library on their Mac or PC. HMV have priced their music to match that of iTunes.
According to a statement from the company, the HMV app is the first non-iTunes-based service on Apple's iOS platform to allow the purchase of digital music downloads through a native app.
We are liking the new digital direction HMV are embracing since the company was taken over by Hilco Capital earlier this year and are looking forward to new progressions from HMV.