Apple has debuted a new series of ads aimed at showcasing their products.  In a break from their typical I'm a Mac/I'm a PC style, they now have a single Apple 'Genius' who is placed into a variety of situations.  

Apple today released the latest upgrade to the OSX Operating System.  'Mountain Lion' features over 200 updates to the previous version 'Lion' and is now available to download via the App Store.

Just last week, the National Transport Authority launched a brand new online Journey Planner. 

Touch screen devices have become commonplace in our lives today.  We use them everywhere - from our phones to PC's to information kiosks.  

But, like everything, there is always room for improvement.  That's what researchers at Disney Research Pittsburgh have just published a really interesting new take on touch interaction.  They call it 'Touché'.  

Luas, the Dublin light rail tram system has just launched a new mobile ready website.  

Apple have now turned to Hollywood stars Samuel L. Jackson and Zooey Deschanel to demo their iPhone 4S Siri voice recognition technology.  

They have also ensured that they keep all of the carriers happy so depending on which one advert you see, AT&T, Verizon or Sprint will show up in the left corner.  

So what are the ads like? Well…in typical Apple fashion they've got a nice quirky way about them.  Samuel L. Jackson's one for example sees him asking Siri for the location of organic mushrooms and also converting measurements - this all in time for 'date night.'

Zooey Deschanel on the other hand uses Siri to check the weather outside - while she's looking out of the window.  She also asks for the closest place which delivers tomato soup - mainly so that she won't have to put on shoes.

Apple have always been known for their 'different' type of advertising - in recent years using 'cool' advertising to describe the Mac, and 'business like' advertising to describe Windows.  

Here's Samuel L. Jackson...

Here's Zooey Deschanel... 

Apple have today released a new ad to highlight the power and resourcefullness of 'Siri' on the iPhone.