Digital Marketing Executive - West Dublin
Copy & Community Manager - Dublin
Marketing Executive - Grand Canal Hotel Dublin
With just a couple of hours left until the release of Star Trek into Darkness in Irish cinemas, we are going to take a look at the Audi commercial featuring “old” Spock and “new” Spock. Uploaded to youtube yesterday afternoon, the ad has rocketed to over a million views in 24 hours.
The ad has it all, fast cars, technology and of course some geeky Star Trek references. Audi use the ad as an opportunity to get a dig in at rival Mercades when Leonard Nimoy cannot fit his golf clubs into the boot. Zachary Quinto (Spock from JJ Abrams Star Trek films) is seen driving the cool Audi s7 and wins the race to the golf club to avoid buying lunch. The two Spocks are highly competitive and not wanting to be out done by his young protégé and to the delight of many Trekkies, Nimoy knocks Quinto out with a classic Vulcan Pinch.
Some of the camera work on the s7 looks like something straight out of a movie and
Nimoys’ singing brings a touch of humour to the scene. At 3 minutes long it will
probably never air on Irish TV so here is the video:
New figures released for the first quarter of 2012 have shown an interesting mix of highly financed videos and creative original ideas showcasing the online viral marketing sector.
In an interesting move, McDonald's have come out and explained just how they get your big mac looking so great in their commercials - in comparison to what you get over the counter in one of their stores.
TomTom which is best known for it's sat navs has launched a new marketing campaign to help highlight its summer promotions this week.
Following in the footsteps of many of its UK counterparts, RTE has, in the past year or so been offering a High Definition equivalent of it's second channel - RTE2. The service was, up to this point only available via Saorview on it's DTT platform.
So a few weeks ago, we held a discussion about QR Codes in the Digital Hub. Amongst other things, we discussed uptake of QR Codes in the Irish market, as well as their place in marketing in the future.
I stumbled across this excellent use of QR Codes by supermarket giant Tesco in Korea, where they are known as Homeplus.
Search giant Google has launched a new video aiming to explain SEO principles on a basic level in under 10 minutes.
According to a new report titled 'Our Mobile Planet: Understanding the Mobile Consumer', 43% of Irish people now have smartphones while 61% have used smartphones every day for the past 7 days.
75% of us don't leave our homes everyday without our smartphone.
If you were someone who had your twitter and LinkedIn account connected together so that when you tweeted, it automatically appeared on your LinkedIn, sadly, this handy feature has today come to an end.