Trustev a startup that offers ‘social fingerprinting’ technology to help tackle ecommerce fraud, has been named as one of the 30 finalists competing for the coveted Disrupt Cup at the TechCrunch Disrupt event in New York.
The Cork based company uses social data from services like Facebook, Twitter and LinkedIn to provide a layer of verification that a customer is who they say they are. Online retailers can add the service to their sites with a few lines of code. A ‘Trustev score’ is then generated for the customer, with retailers able to set a threshold for what scores can be approved, blocked or flagged for manual checking.
Half of the event is a startup launch battlefield where 22 new companies and products will show their stuff to the world for the first time on stage. Startups are eliminated over three rounds until we have a “final four” for best of show. Eventually an overall winner will be chosen.The winner receives a cash prize of $50,000, although that has paled in importance to the massive press and user awareness that the companies will get from their time at Disrupt.Thirty cutting-edge companies, chosen from applicants all across the globe, will launch their products on the Startup Battlefield stage, in front of an all-star panel consisting of investors, VCs and influencers in the global tech community, all before a live and online audience of several hundred thousand viewers.
TechCrunch’s editors, working with the VCs, seasoned entrepreneurs, and product experts, will select five companies for a final round on the third and final day of Disrupt. Only one Battlefield contender takes home US$50,000 and the coveted Disrupt Cup. Previous winners like Dropbox, Yammer and Mint have gone on to become global household names.
Trustev are big supporters of us here at B*Different and we wish them all the luck in the world.